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Then you use that water the rest of the week to drink, cook, wash, and bathe with. So the customers come back, again and again and again. Well, we went into some tunnels next, dug 141410 химки родионова 4 букмекерская контора the zealots when they букмекерсккя hiding from the Romans. The flat whiteness of the walls and painted floor are fresh and uplifting.
Well, too bad for all of us, right? I mean… so much for life as we know it. Evil businessman: guaranteed income, day-in, day-out. If you wanted to breathe, that is. All of us would have to pay. Every day. End of story. Fortunately, no one has figured out how to do that yet. And with any luck at all, no one ever will. Yet there are businesses that have the next best thing—minus the doomsday scenario.
Reliable money coming in the door, month after month after month. Cell phone carriers. Energy companies. Grocery stores. Internet service providers. Insurance companies. Coffee roasters. People keep paying them, winter, spring, summer and fall. To be clear: These businesses are for the most part not evil. Is your business like that? Probably not. After all, most businesses are not like that.
You can add more recurring revenue to your business without metering oxygen. Not only that. You can get more regular cash coming in, using some of the techniques of direct marketing. So… if you are facing the uncertainties of cash flow that goes up and down and up and down, let me show you some ways to even things out. With something really simple.
If you can come up with something like that for your business, and it works for your customers, great. Step back for just a second with me. The idea is giving people reasons to buy more from you. In any number of different ways. A system like a subscription business is great, if you can make it work. Which, by itself, makes them WANT to buy more from you. On their own.
And so are lots of much smaller businesses who create a bond with their customers. So the customers come back, again and again and again. So, how do you do this? By making lots of new offers to your customers. Offers that they like.
By selling them things where they decide they got a really great deal from you. By offering surprise gifts. By creating value, not as a cold, calculating move—but as a matter of daily practice. Out of an intention to help your customers at least as much as you help yourself. By making that the culture of your business. I have clients that do this all the time for their customers. It pays off. One of my mentoring clients hired me four times over the course of 10 years.
Now he has a multimillion-dollar product and service business. I know a number of people who have bought from him multiple times. They rave to me about the value he provides. Creating value is actually somewhat of a mystical art.
A certain way of thinking that puts the customer first, and silently invites the customer to buy… again, and again, and again. Rather, because you WANT to. What are they doing? Could you do something similar in your business, for your customers?
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